Brands instead of batteries: the head of Holosiiv RSA Dunayevska shocks with luxury against the backdrop of the district’s communal problems

Brands instead of batteries: the head of Holosiiv RSA Dunayevska shocks with luxury against the backdrop of the district’s communal problems

While the residents of the Holosiiv district are preparing for another difficult winter with risks to the communal infrastructure, the head of the Holosiiv RSA Sofa Dunayevska demonstrates a completely different lifestyle — Cartier, Balenciaga, Max Mara, and new cars worth a million hryvnias.

At meetings, Dunayevska appears with a Cartier bracelet worth about $8700 and a ring from the same brand for approximately $9350. On the other hand — a ring with a large diamond that visually resembles Cartier or Tiffany models worth from $5 to $15 thousand. Moreover, this entire set is calmly worn even at meetings with mothers of the fallen and active servicemen.

For «ordinary» work events — another level of luxury. A motanka pendant from the Ukrainian brand Dukachi for 13,400 грн. Inspection of communal kindergartens — in a Max Mara sweater for $600. At meetings with military personnel — Trotter jacket from Bazhane for 42.5 thousand грн, Balenciaga glasses for 17 thousand грн, and iPhone 17 Pro Max worth about 110 thousand грн.

A separate story — the car. Dunayevska purchased a new VOLKSWAGEN ID.UNYX 06 ULTRA for 1.126 million грн. According to information from her entourage, just on beauty salons and self-care alone, more than $1000 can be spent per month.

And here begins the main question. Neither Dunayevska herself nor her family have a large business or public sources of super profits. Her husband works at the FOC «Centralized System of Children’s and Youth Sports Clubs at the Place of Residence “Holosiiv”». That is, we are not talking about corporation owners, but about a government family that lives on state salaries.

Against this background, the personnel policy of 2025 itself looks especially telling, when exactly such characters began to be massively appointed as heads of the capital’s district administrations. Because Dunayevska’s story is no longer about a separate Cartier or an expensive jacket. This is a story about the new Ukrainian bureaucratic aesthetic, where a district with communal problems, risks of the heating season, and chronic infrastructure issues becomes just a backdrop for demonstrating status, brands, and luxury consumption.